Media Institutions

Media Institutions 

Defining institutions:

‘The media’ does not represent one coherent organization.

Media business covers commercial functions such as finance, distribution, exhibition and retailing, as well as production

Media institutions may not even be commercial in their foundation

the BBC is the most obvious example of this, as a non-profit making public service broadcaster with a turnover of millions.

Characteristics of institutions:

1. Degree of vertical integration
2. Investment of new technology
3. Multi-nationalism
4. Conglomeration-lateral integration
5. Diversification
6. Synergy

Technological convergence.

 A recent trend which involves putting several technologies into one media product. Companies that normally work in quite separate media technology fields are joining up or converging in order to give customers access to a greater range of media services across technologies such as interactive television, laptops, MP3 players and mobile phones.

The Marxist critique of media ownership and control.

 Marxists argue that the economic system of Britain, i.e. capitalism, is characterized by great inequalities in wealth and income which have been brought about by the exploitation of the labor power of the working classes. The capitalist class uses its cultural powerto dominate institutions like education and the mass media and transmit ruling class ideology.

CBS corporation

How many What different types of media product do they produce?

CBS Corporation is an American mass media corporation focused on commercial broadcasting, publishing, billboards and television production, with most of its operations in the United States

television channels are owned by the same corporation?

 As of February 2013, CBS Corporation owns twenty-nine stations, broken down as follows: sixteen are the key stations of the CBS Television Network; eight are aligned with the CW Television Network, which is co-owned by CBS with Time Warner; three independent stations; two stations affiliated with My Network TV

Contents 

What type of programming appears on each station?

CBS Television Distribution (CTD) is an American television distribution company, formed from the merger of CBS Corporation's two domestic television distribution arms CBS Paramount Domestic Television and King World Productions, including its home entertainment arm CBS Home Entertainment. The division, the main distribution arm of CBS Paramount Network Television (now CBS Television Studios) and of the CBS television network, was formed on September 26, 2006 by CBS Corporation and was headed by Roger King, the CEO of King World until his death in 2007.

Why do so few corporations own so much, etc.?
Because CBS corporation is An American Mass media corporation , including many media corporations . CBS corporation created a monopolization. They want to get more money.That's reason why they own so much . Customer must accept this and accept CBS corporation. 

What has putting together a list of media conglomerate holdings taught you?
CBS, not Viacom, retains control of over-the-air television (CBS, CW) and radio broadcasting, TV production and distribution, publishing, pay-cable, basic cable (TVGN), recording, and outdoor advertising assets formerly owned by the larger company. CBS has its headquarters in CBS Building, Midtown, Manhattan, New York City, New York, United States.

Content analysis

Definition : Content analysis is a research technique method .Content analysis is a Summarising .Make quantitative  data become useful . Including reliability ,replicability .


The feature of content analysis : 1.Just use one system to analysis can make data correct . 2. Objectivity to analysis data , 3. Quantitative feature

Structuralism

            Structuralism have a lot of type in our life .the research for deep structures that are universal to all cultures , such as man and woman  black and white ,    many things can prove structuralism is between two things that some thing opposite .

                              

Astro boy  is the oppositions of Justice and       Darkness .Astro boy is symbolize the justice ,and the bad guy in this is Drakness . The reality and fantasy . the robot and human. 

Denotation/Connotation

Denotation: is a sign and what we see .The meaning is a translation of a sign to its meaning . when you see a product the first things you can see is denotation .

Connotation: This word is not as easy as it seems . We are not supposed to analyze this word superficially. is  the meaning of what we see . 

The denotation here is a famous rapper -50cent . This cologne by 50 cent ,the rap mogul , Curtis james ,aka 50 cent . this cologne 's name is power,and everyone know '50' is a power man . '50' take off his shirt and show us his muscle . With a simple Slogan ' define your own ' .

In terms of connotation .  'power ' is form '50'  and '50' himself participated in design .So this cologne is suit for this kind of people . Its like lady's man ,public lover . Means if you use this cologne, you can be charming as him. In other way ,slogan is 'define you own' means just be yourself . Different to others .