Synergy and convergence

Synergy

1. Synergy  releasing 2 or more products at once that will promote each other 
2. They have a large effect than if just one product existed alone – they have a mutually beneficial relationship. (this means they are symbiotic).
3. Film / Soundtrack / Phone / Game
4. Conglomerates (like Sony) are able to use synergy to boost profits because of their diversity – i.e. they own lots of different companies.

 Convergence
Old and new media 

1. Combining of two or more mediums- TV industry which work with animation industry, film industry which work with the music industry and video game industry which work with online media. 
2. The key differences is that cross media convergence involves media products and synergy involves non media products like merchandise.